When I see a photographer talking about the lack of the success of their Facebook ads, I always ask them what they used for their landing page. For those who may have not heard the term before, a landing page is the URL that a link leads to. It’s often a home page, but for advertising, it rarely ever is (nor should be).
Getting the ad itself dialed in is one part, but the landing page is where you seal the deal. I’ve written before about the importance of audience for Facebook Ads. In this post, we’re going to talk about why good landing pages are written for the audience they are targeting, and we’ll take a look at the anatomy of a good Facebook Ad and landing page combo that I found from Zenfolio.
After you’ve read this post, check out my post dissecting an example of a bad Facebook Ad and landing page combination that was created by the popular wedding site Once Wed.