As someone who has worked with hundreds of clients over the years, I have tried or used almost every marketing tool out there. In some cases, I was a beta tester for the technology, in others, I simply tried it for myself. All of the links below represent a resource or recommendation I trust completely. Some links help support this site, but most do not.

Social Media Management Tools

Buffer

For $10 a month, you can manage virtually every channel you need for your business. They offer a built-in editorial calendar, AMAZING world-class support if you need it, and one of my favorite pieces: the RSS feed, which makes it easy to curate and share content from your favorite sites.

Hootsuite

I do NOT recommend Hootsuite for scheduling, but it’s a great tool for monitoring and lead generation. I don’t like Hootsuite for scheduling because once it is scheduled, it’s searchable even if it hasn’t been posted yet. I learned this (and confirmed it with Hootsuite) when a client using their platform had their super-secret sale details leaked because it was scheduled and found during a search on Twitter.

Portfolios | Galleries

PhotoShelter

One of the easiest and SEO-friendly portfolio and photography sites out there. Private galleries, client proofing, payment, fulfillment – it’s a whole lot for a fair price.

ShootProof

Zenfolio

Tools That Make Life Easier

HelloSign:

My favorite way to sign contracts. It integrates with Gmail, as well, so you can sign and return right inside your email (yes, even Gmail for Business). Monthly and yearly plans available, including free versions for low volume users.

17hats:

One of my favorite tools – manage your calendar, workflows, send invoices and contracts, manage contacts, resolve your bookkeeping, get paid via credit card, and that’s just the start. MANY more features and they have a free trial you can use to explore the tool first.

Website Hosting

DreamHost:

I have used DreamHost for over ten years and love them! Especially great for WordPress users, with one-click install. Use my link or code MARKETOGRAPHER15 to save $15 off your hosting.

Business Information and Classes

The Business of Photography by Todd Bigelow:

The best investment I made in my business in the last two years. Todd’s class is a PhotoShelter “best of” for two years running.

Skillshare

Smaller than some other sites, Skillshare is budget-friendly, approachable, and has fantastic instructors. I’ve taken five classes here and enjoyed them all!

The LawTog

Rachel Brenke is a lawyer and photographer. Her contracts are a great start for any photographer.

CreativeLive

Massive amount of classes from the industry’s best.

Lynda.com

Now owned by LinkedIn, Lynda has classes on virtually any business topic imaginable.

Recommended Reading

Un-Marketing by Scott Stratten & Alison Kramer

Start With Why by Simon Sinek

The Art of SEO by Eric Enge

All Marketers Are Liars by Seth Godin