As someone who has worked with hundreds of clients over the years, I have tried or used almost every marketing tool out there. In some cases, I was a beta tester for the technology, in others, I simply tried it for myself. All of the links below represent a resource or recommendation I trust completely. Some links help support this site, but most do not.
Social Media Management Tools
For $10 a month, you can manage virtually every channel you need for your business. They offer a built-in editorial calendar, AMAZING world-class support if you need it, and one of my favorite pieces: the RSS feed, which makes it easy to curate and share content from your favorite sites.
I do NOT recommend Hootsuite for scheduling, but it’s a great tool for monitoring and lead generation. I don’t like Hootsuite for scheduling because once it is scheduled, it’s searchable even if it hasn’t been posted yet. I learned this (and confirmed it with Hootsuite) when a client using their platform had their super-secret sale details leaked because it was scheduled and found during a search on Twitter.
Portfolios | Galleries
One of the easiest and SEO-friendly portfolio and photography sites out there. Private galleries, client proofing, payment, fulfillment – it’s a whole lot for a fair price.
Tools That Make Life Easier
My favorite way to sign contracts. It integrates with Gmail, as well, so you can sign and return right inside your email (yes, even Gmail for Business). Monthly and yearly plans available, including free versions for low volume users.
One of my favorite tools – manage your calendar, workflows, send invoices and contracts, manage contacts, resolve your bookkeeping, get paid via credit card, and that’s just the start. MANY more features and they have a free trial you can use to explore the tool first.
I have used DreamHost for over ten years and love them! Especially great for WordPress users, with one-click install. Use my link or code MARKETOGRAPHER15 to save $15 off your hosting.
Business Information and Classes
The best investment I made in my business in the last two years. Todd’s class is a PhotoShelter “best of” for two years running.
Smaller than some other sites, Skillshare is budget-friendly, approachable, and has fantastic instructors. I’ve taken five classes here and enjoyed them all!
Rachel Brenke is a lawyer and photographer. Her contracts are a great start for any photographer.
Massive amount of classes from the industry’s best.
Now owned by LinkedIn, Lynda has classes on virtually any business topic imaginable.
Un-Marketing by Scott Stratten & Alison Kramer
Start With Why by Simon Sinek
The Art of SEO by Eric Enge
All Marketers Are Liars by Seth Godin