Facebook has long had “Places” functionality in place, allowing people to check-in to locations, review businesses, and search for businesses that are near to a user’s specific location. However, the social network has quietly launched (is testing) a new feature that helps users find reviewed and rated businesses in their city.
The site, which is available only through browser searching and not through the mobile app (for now), has all the categories you might come to expect – salons and spas, restaurants, child care, pet services, and photographers.
It isn’t yet clear whether or not the new Services feature will integrate with the existing Facebook Places feature, but my hypothesis is that it will; Facebook aims to create a unified user experience and this is a natural tie-in, especially for advertisers on the platform.
I tested Facebook Services both logged into my personal account, and logged out. The results were slightly different for me, as they seem to have been when Marketing Land tested the feature, as well. In a statement to Marketing Land, Facebook confirmed, “We’re in the early stages of testing a way for people to easily find more Pages for the services they’re interested in.”
So what does this mean for photographers?